Buyer fit
Trade show giveaways need to be useful, easy to distribute, and timed tightly around the event date.
- Popular choices include pens, tote bags, lanyards, badge holders, bottles, tumblers, keychains, notebooks, and small tech accessories.
- Use low-cost items for traffic, mid-value items for qualified leads, and premium kits for VIP meetings or partner programs.
- Logo planning should include artwork status, imprint colors, booth messaging, packaging, and whether items ship to venue or office.
